Tuesday, November 10, 2026 | 12:00 p.m. Eastern Time
You’ve Built a Solid Business.
But Is It Sellable?
Discover what buyers value, what could hold back your sale, and how to build a business you can leave on your terms.
If You’ve Got 60 Minutes
Here’s What You’ll Walk Away With
Built on a proven system used across multiple industries, this webinar helps you see your business through a buyer’s eyes.
You’ll discover three practical ways to build value into decisions you’re already making, so you can focus your efforts where they matter for a future sale, whether you have a date in mind or simply want more options.
See your business through a buyer’s eyes
Turn years of hard work into greater business value
Create more freedom to choose when and how you leave
Leave with a practical guide to keep you focused
Meet Your Host
“I sold my business in a bad deal. Now I make sure others don’t.”
Panda Ludwig has spent more than 15 years working alongside small-business owners, helping them make stronger financial and strategic decisions. Before specializing in exit planning, she served as a CFO Advisor, gaining an inside view of what strengthens a company—and what can make it difficult to transfer.
Her work became personal when a serious health diagnosis forced her to sell her own company sooner than expected, giving her firsthand insight into the realities of being on the seller’s side of the table.
Today, as a Certified Value Builder Advisor™ Panda combines that experience with a proven, systematic approach to help owners increase the transferable value of their companies and prepare personally and financially for what comes next.
Her goal is not simply to help owners sell, but to help them build options.
Who is this webinar for?
- You own a professional service business generating $1 million or more, but you don’t know what a buyer would actually pay for it.
- You've been focused on growth, but you’re concerned that more revenue could mean more work without making the business more valuable.
- You want to sell someday, but you don’t know where to start or which changes would make the biggest difference.
- You’ve built a business that provides a good income, but you’re unsure whether selling it could fund the freedom you want next.
Topics covered
- What makes a successful business sellableUnderstand what buyers look for beyond revenue and how that shapes their willingness to buy.
- What could hold back your saleRecognize overlooked issues that could reduce an offer or cause a buyer to walk away.
- How to build value through everyday decisionsLearn three practical ways to make your current efforts count toward a more valuable business.
- How to make growth serve your future plansExplore the difference between building a bigger company and building one that gives you more choices when you’re ready to leave.
Stop guessing what buyers would pay. Learn what matters now so you don’t leave money on the table later.
- Without chasing higher revenue goals. Learn how to build value into the business you already have.
- Without adding another major project to your plate. Apply what you learn to decisions you’re already making.
- Without becoming an expert in exit planning. Learn what buyers value without the technical jargon, so you can make more informed decisions.
A Real-Life Example of the Methodology in Practice
She nearly closed her firm. Then she sold it for more than double her initial valuation.
After more than twenty years running her law firm, Deborah wanted more time with her family, especially once her first grandchild was born. So, she hired an advisor she found online to help her sell the business. But after six months, she had made little progress toward a sale. And worse, the valuation she received was so disappointing that she wondered whether selling was worth the effort.
Closing the doors seemed easier.
Then she connected with a Certified Value Builder™ Advisor and learned the same methodology you’ll be introduced to in this webinar. The assessment revealed strengths Deborah had spent years building, strengths that made the firm attractive to a buyer.
She wasn’t starting from scratch. She just needed a clearer understanding of what she had built and how to present its value.
Within months of going to market, Deborah found a buyer. The sale was all cash, at more than double the initial valuation. After a brief transition, she exited completely and began spending more of her time where she'd wanted to be in the first place—with her grandchild.
You’ve worked too hard to close the doors and walk away with nothing. Before you settle for less than you expected, understand what a buyer could see in the business you’ve built.